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We were born green
As much as we love designing eco-jewelry, protecting the planet was the real reason we became green entrepreneurs in 2003.
greenKarat founders Matt and Bonita had always felt a deep connection to the world around them. With a longstanding interest in environmental issues, they routinely tried to make "green" choices in their lives. When they decided to marry, finding rings that not only symbolized how they cared for each other, but also how they cared about the Earth, was a top priority. They set out to find eco-friendly rings, but there were no options which fit the bill. They married with no rings at all, and resolved to solve the problem later.
Thus was born the idea for greenKarat. A quest for eco-mined gold was tried first but quickly abandoned, and the search for recycled gold commenced. Although gold was being recycled at the time, there were no refiners who offered gold which was purely recycled. To their surprise, many in the industry were reluctant to even speak with them about the subject. When they finally found a willing refiner, they established criteria for greenKarat's metal and the refiner agreed to put it aside for them as it became available. Establishing an eco-gold supply was both time consuming and eye-opening, and heralded the beginning of a major shift in the perspective of the jewelry industry.
Today our collection of eco-friendly fine jewelry includes wedding bands, engagement rings and gifts inspired by nature. All of our rings are handmade in the US and Canada and each piece is custom created for your order. Although we use the most environmentally friendly materials we can find, we nevertheless disclose the complete eco footprint of each piece. That transparency allows consumers to compare us with other jewelers and make informed buying decisions. To read more about our commitments to you, please visit our philosophy page.
We have grown as a company, now shipping rings throughout the US and to numerous international destinations. We attribute that success to staying true to our vision: offering jewelry to honor traditions, but in combination with modern environmental sensibilities. We are grateful to our customers, who like us, chose symbols of love that also embody their love for the planet. We like to call it a Marriage of Values®.
Bonita and Matthew White
Founders
